TDF Diamonds & Gold

Premium Gold and Diamond Jewellery Store in India

About TDF

“Promise what you can deliver and deliver more than you promised.”

TDF Diamonds & Gold, founded in 1999, is based on a simple idea: to offer a universe of high quality, designer and genuine jewellery at affordable prices. Today TDF has developed into one of the country’s fastest-growing jewellery brands. TDF’s expertise in design development, manufacturing and quality control has helped us provide clients with customized solutions tailored to their specific requirements.

Back in 1999, a factory that would one day become TDF was established in Mumbai by two childhood friends Gautam Singhvi & Prasanna Shetty. In 2008, after several successful years as wholesalers, the company diversified into retail activities. TDF started small by attending to retail clients in an office, and here we began our journey towards focusing on creating our unique jewellery. In 2008, TDF’s first retail store was launched in Bandra. Consumers embraced the company, and in the following years, the company began to expand locally, entering new and different markets like Andheri & Vashi. TDF owns a state-of-the-art manufacturing facility in Mumbai, which is dedicated to manufacturing masterclass jewellery of outstanding quality, based on traditional craftsmanship and modern technology. TDF operates and manages a vertically integrated business model from in-house design and manufacturing to marketing and direct distribution in our retail stores. We recently launched our Mangalore Store, and we intend to open more such stores across the country.

As jewellery buyers, you’ve done your share of research – whether it’s finding the right design or quality at a reasonable price. Each time you make a purchase, you wish to be assured that it was a satisfying experience and worth all the time you invested in it. We created TDF for jewellery buyers like you, who wish to make an informed decision and buy the most awesome piece of jewellery. Our goal is to be your guide and take you through this journey whenever you’re looking to buy jewellery.

TDF Diamonds & Gold has been undoubtedly one of the finest and most trusted names in fine jewellery. This is because of their valuable experience and expertise in the field. The company was established in 1999 when two school friends, Gautam Singhvi & Prasanna Shetty, experts in diamonds and jewellery, began their journey of trading with a manufacturing and wholesale unit in Mumbai.

TDF’s expertise in design, development, manufacturing and quality control has helped provide clients with customized solutions tailored to their specific requirements.

A fact that widely differentiates TDF jewellery from others is a supreme and exquisite blend of traditions with the contemporary. This always gives TDF an edge over the others. TDF jewellery stood out every time it was worn by our clients and received sincere applause from the connoisseurs. TDF is gratified but did not lose the ground they are standing still on. They strived for bringing authenticity in whatever they offered, and the trend is still going strong as if imbibed in the TDF culture.

TDF established itself in the retail segment with star-studded showrooms at Vashi, Bandra, Andheri, Mangalore, and Chembur.

TDF started its retail arm to provide the best quality Diamond and Gold Jewellery at the most competitive prices to the end consumer. Our  Collections in

  • Daily Wear Jewellery
  • Gold Jewellery
  • Temple Jewellery
  • Antique Oxidised Jewellery
  • Designer Diamond Jewellery
  • Uncut Jadau & Polki Diamond Jewellery
  • Deep Nakshi Hand Carved Temple Gold Jewellery
  • Fusion Jewellery
  • Italian Jewellery
  • Platinum Jewellery
  • Precious Stones
  • Men’s Jewellery

Director's Talk

There is no better relationship than a long-lasting friendship that helps friends see the ups and downs of life together. Such has been the case of the Managing Directors & Co-Founders of TDF- Diamonds & Gold, Mr. Prasanna Shetty, and Mr. Gautam Singhvi. This duo has been friends for nearly three decades, with their friendship growing from strength to strength over the years, which has had a positive impact on the business.

Prasanna Shetty

Mr Prasanna Shetty is an MBA in Marketing with great business acumen. He started work with the financial services industry, where he picked up skills and experience by working in tandem with leaders of the industry and armed with this strong foundation and knowledge, he has successfully executed great strategies at TDF.

An MBA Graduate, having worked with global companies like Allianz insurance and Sunlife Insurance, Prasanna Shetty is an avid follower of process and systems. His quest for entrepreneurial projects and big goals never let him stop. He Co-founded TDF while he was moonlighting in his career. It takes a whole organization to reach a goal. Saying this, he joins the team to build that organization. Ask him what the most important aspect is of his business, without even blinking he’ll say “Human Resource”!

Prasanna Shetty has over 15 years of corporate managerial experience where he has grown in rank within the company. His last stint was heading the Sunlife Insurance business expansion in the western zone. He has worked with retail clients across varied industries.

Areas of experience include business development, retail sales, distribution set up, channel management and a specialist in resource acquisition management and business expansion. Core competence is setting up new business units and ensuring their viability in a very short time frame. Armed with hands-on retail sales and distribution experience, Prasanna gives TDF Diamonds and Gold the corporate edge it requires and thus a platform that adds value to its customers and follows the age-old Mantra – ”In Execution lies the Key.”

Gautam Singhvi

Mr Gautam Singhvi was born into the jewellery business and has taken his family name to new heights with his expertise and knowledge. A renowned face in the world of jewellers, he is an expert at product design and understanding consumer behaviour. He has brought about a revolution in the field of gold and diamond jewellery industry with his vast knowledge.

A Commerce Graduate, who joined his father’s Jewellery business while completing his education, became a jewellery expert at the starting stage of his career. His creative and entrepreneurial thirst kept him going, as he Co-Founded TDF in 1999. He believes that nurturing relationships is important and possible in these rushed times with a little bit of help and effort.

Gautam Singhvi has responsibilities for TDF Diamonds & Gold’s overall technical operations, store operations and product development. Gautam also works closely with our partner organizations in ongoing business development. His years of retail sales and store management have helped form this innovative professional services organization.

Apart from TDF Diamonds & Gold, Gautam serves as director- Sales with South Jewel (i)Pvt. Ltd, a 40-year-old company in gold and diamond jewellery. He has spent his jewellery career spanning over 25 years working closely with premiere customers and with the most sought after dealers of jewellery. Gautam in-depth knowledge of the market, expertise in customer behaviour and retail sales and taste in jewellery has helped him gain an unquestionable judgment and understanding of what sells in the market.

Gautam Singhvi and Prasanna Shetty have known each other for more than 25 years and have fantastic work chemistry between them. They complement each other’s strengths and weaknesses and thus make a formidable and unbeatable team.

Together they have fantastic work chemistry between them and complement each other’s strengths and weaknesses.

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