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Dhanteras Jewels How to Ensure Gold Purity This Festive Season!

Dhanteras is the perfect occasion to invest in gold, as it symbolizes wealth and prosperity. However, with so many options available, the big question remains: how do you ensure gold purity, authentic jewellery? To help you navigate this, we’ve put together a handy guide, ensuring you make smart choices and avoid any doubt when buying gold jewellery this Dhanteras.

Dhanteras Festival

How to Examine Gold Purity – Key Things to Know:

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When it comes to gold, purity is everything. Buying impure gold not only diminishes the value of your investment but can also affect the quality of the jewellery. Here’s what to check before you make a purchase:

1. Check for Hallmarking
Hallmark Tag

Hallmarking is the easiest way to verify purity. It’s a certification issued by the Bureau of Indian Standards (BIS) that ensures the gold meets the prescribed standards. Always look for the BIS hallmark on the jewellery before making a purchase.

Pro Tip: The hallmark contains four important symbols:  

  • The BIS logo
  • Purity/fineness number (22K/916, 18K/750, etc.)
  • Assaying and hallmarking center’s mark
  • The jeweller’s identification mark
2. Know the Karat System

Gold purity is often measured in karats (K). Pure gold is 24K, but it’s too soft to be used in jewellery. That’s why most gold jewellery is made using 22K (91.6% pure), 18K (75% pure), or 14K gold (58.3% pure). The higher the karat, the purer the gold.

Pro Tip: If you want durable jewellery for everyday use, 18K or 14K might be a better choice than 22K.

Hallmark Tag
3. Ask for Gold Purity Test Results

Don’t hesitate to ask the jeweller for a purity test if you’re unsure about the authenticity. Jewellers use a karat meter to determine gold purity on the spot. Be wary of stores that can’t provide this service.

4. Buy Only from Reputable Stores

To avoid any chance of buying fake or impure gold, make sure you purchase your jewellery from established, trustworthy jewellers. Reputed brands follow strict regulations and provide hallmarked jewellery, guaranteeing authenticity.

Pro Tip: Choose stores that offer transparent policies, including buyback or exchange options, in case of any issues.  

Things to Keep in Mind When Buying Jewellery This Dhanteras

Purchasing gold jewellery is a big decision, and you want to get the best value for your money. Here’s what you should remember to ensure a smooth shopping experience: 

TDF’s Gold Temple Jewellery

1. Compare Making Charges while Dhanteras Shopping

Jewellery comes with making charges, which vary from one jeweller to another. These charges can range from 8% to 20% of the total cost, depending on the complexity of the design. Always compare the making charges before settling on a purchase.

Pro Tip: Choose jewellery with lower making charges for investment pieces, but for intricate designs, it’s worth paying a little extra.

2. Check the Weight of Your Jewellery

Gold jewellery is often sold by weight. Heavier pieces are more expensive, but remember, stones like diamonds or gemstones are often added to gold jewellery. Make sure you pay only for the gold weight, not the stones, unless you specifically want them.

Pro Tip: Always ask for the breakdown of the gold and stone weight, especially if you’re buying heavily embellished jewellery. 

3. Inquire About the Buyback Policy

Many jewellers offer buyback or exchange options on gold jewellery. It’s always a good idea to ask about the terms and conditions. Some jewellers may deduct a percentage during buyback, while others offer a full return on the current gold price.

Pro Tip: Opt for stores with a flexible buyback policy, especially if you’re planning to upgrade or exchange your gold in the future.

4. Get Proper Documentation

Whenever you buy gold, make sure you get a detailed invoice. It should mention the price of gold per gram, the total weight of the jewellery, the making charges, and any taxes. This will help you verify the value of your purchase and will be useful if you ever decide to sell or exchange the item.

Pro Tip: Keep all receipts and certificates safe for future reference. This will also help maintain the resale value of your jewellery.

Conclusion: Buy with Confidence This Dhanteras!

Struggling with gold purity? Not anymore! This Dhanteras, armed with the right knowledge, you can confidently buy authentic jewellery that not only looks stunning but holds its value for years to come. Always remember to check for hallmarking, compare prices, and buy from trusted jewellers to ensure you get the best deal. Make your investment count this festive season and celebrate Dhanteras with purity, prosperity, and peace of mind!

Happy shopping! 

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